Recently, Russell (the owner of the company) and I were talking about the Pepsi Challenge from the 1980’s. Wow! That sounds like a lifetime and a half ago! At any rate, the idea was that Pepsi ran around setting up tables at malls and other populated areas, inviting them to try two different sodas. One was Coke. The other was Pepsi. The people tried both cups, chose their favorite, then their favorite brand was revealed.
It would be great fun to run around the countryside doing what Pepsi did, but we’ve got to keep it a little more low-key, being a small business. So, we came up with an idea.
We’d like to invite you to do something similar but in your home town; maybe with just your family and friends. Open a can of Hood-Crest fruit, and the same fruit from another brand (your choice – we’re *that* confident) from your local market of choice. Video while everyone is taste testing, upload to YouTube and let us know you’ve got it out there so we can link to your Hood-Crest Challenge results!
I’m not sure if there’s a prize on this or not, it’ll depend on how many people take us up on the invitation. 🙂 But that’s certainly something we might do!